Privacy policy

Privacy Policy

North Sports Group Ltd T/A North Sports
Last updated: 7th June 2025

1. Introduction

North Sports Group Ltd trading as North Sports (“North Sports”, “we”, “us” or “our”) respects your privacy and is committed to protecting your personal data.

This Privacy Policy explains:

what personal data we collect;
why we collect it;
how we use and share it;
how long we retain it;
your legal rights under UK data protection law.

This policy applies when you use our website, purchase our products, interact with customer service, sign up for marketing communications, or otherwise provide us with your personal data. UK data protection law requires us to provide you with certain information about how we handle your personal data.

2. Who We Are

Data Controller
North Sports Group Ltd
Registered in England & Wales (Company No. 14739961)
Trading as North Sports
Registered office: Hodgson Hey, Heritage Exchange, South Lane, Elland HX5 0HG
Email: support@northsports.co.uk

As the data controller, we determine how and why your personal data is processed. You can contact us at the email above for any privacy-related queries.

3. Personal Data We Collect

We collect personal data in several ways, depending on how you interact with us:

a. When you use our website

IP address and device/browser information
Analytics and browsing behaviour via cookies and similar technologies

b. When you place an order

Name, billing and delivery address
Email address, phone number
Order details, payment method (payment details are processed by third parties and we do not store full payment card data)

c. When you create an account

Account login information
Contact details

d. Customer service interactions

Information you provide in emails, chats or forms

e. Marketing preferences

Email address and preferences where you opt in to receive marketing

We never store full payment card details; payment details are handled securely by trusted payment providers.

4. How We Use Your Personal Data

We use your personal data only for specified, explicit and lawful purposes. The main purposes and legal bases are:

Purpose	Legal Basis
Processing and delivering your orders	Performance of a contract
Customer service and support	Legitimate interests
Sending marketing emails (only if consent given)	Consent
Website analytics and improvement	Legitimate interests
Complying with legal obligations	Legal obligation

We do not sell your personal data.

5. Sharing Your Data

We may share your personal data with:

Payment processors (e.g. PayPal, Stripe, Klarna)
Delivery partners and couriers
Marketing platforms (for emails where you have opted in)
Analytics providers (e.g. Google Analytics)
Fraud prevention partners
Professional service providers (e.g. accountants, legal advisors)

These partners only use your data as necessary to provide services on our behalf and are required to comply with UK data protection standards.

6. Cookies & Tracking

Our site uses cookies and similar technologies to:

improve site performance and user experience;
understand how visitors use our site;
support marketing and advertising.

You can manage your cookie preferences through your browser or our cookie banner. Detailed information is in our Cookie Policy.

7. Marketing Communications

By signing up for marketing, you consent to receive emails from us about new products, offers and updates. You can unsubscribe at any time by:

clicking the unsubscribe link in our emails, or
contacting us directly at support@northsports.co.uk

We only send marketing emails with your explicit opt-in consent.

8. Data Retention

We retain personal data only for as long as necessary for the purposes listed and to comply with legal obligations:

Order records: up to 7 years (for tax, accounting and legal compliance)
Marketing data: until you unsubscribe or request deletion
Analytics data: anonymised and retained securely

We regularly review retention periods and delete personal data when it is no longer required.

9. Your Rights Under UK GDPR

Under UK data protection law (UK GDPR and the Data Protection Act 2018), you have the right to:

access a copy of your personal data;
correct inaccurate or incomplete data;
request deletion (“right to be forgotten”);
restrict or object to processing in certain circumstances;
request data portability (receive your data in a structured format);
withdraw consent (where processing is based on your consent).

You also have the right to complain to the UK Information Commissioner’s Office (ICO) if you believe your data has been mishandled.

To exercise your rights, email us at support@northsports.co.uk

10. Data Security

We take the security of your personal data seriously and implement technical and organisational measures to protect it from unauthorised access, loss or misuse. These include SSL encryption, secure storage systems and access controls.

11. International Data Transfers

Where personal data is transferred outside the UK (for example, to service providers hosted overseas), we ensure appropriate safeguards are in place to protect your data in accordance with UK data protection law.