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We Are North Sports

Elevate Your Pulse

At North Sports, we believe that sport is more than just a hobby, it’s a lifestyle, a passion, and a way to challenge yourself every day. Founded in the heart of the UK, our mission is simple: to help you elevate your pulse with the best sports equipment for cycling, fitness, and watersports.

Born from Passion

Our journey began with a team of dedicated sports enthusiasts who wanted to provide athletes, amateurs, and weekend warriors alike with reliable, affordable gear. We know how important quality and performance are, so we partner with trusted brands that share our commitment to excellence.

Built for Every Athlete

Whether you’re cycling through city streets, hitting the gym, or paddling on the water, North Sports is your trusted partner. We understand the drive that pushes you to go further, train harder, and explore new challenges. That’s why we carefully curate our product range to offer equipment that meets your needs — no matter your level.

A Community of Sports Lovers

More than just a retailer, we’re building a community where sports enthusiasts can connect, learn, and grow together. Follow us on Instagram and Facebook to join the conversation, get tips, and stay up to date with the latest in sports gear and trends.

The Origin of North Sports

North Sports was born from a simple idea: to make high-quality sports gear more accessible to everyday athletes. Tired of choosing between overpriced big brands and unreliable low-cost alternatives, we saw a gap and decided to fill it. With a background in retail and a love for all things active, we set out to build a brand that delivers reliable equipment, expert knowledge, and great value all in one place.

From our first product listings to the full-scale multi-sport offering you see today, every decision has been guided by our belief that sport should be empowering, not exclusive. That’s why we’re here — to support your journey, wherever it takes you.