Ride Further

Push past limits and enjoy every mile with the Ride Further collection, designed for cyclists who want performance, comfort, and reliability on every ride. Whether you’re commuting through the city, tackling weekend trails, or training for endurance events, this range helps you go the distance with confidence.

From road, mountain, cargo and electric bikes to cycling computers, power meters, and performance accessories, each product has been chosen to enhance your riding experience. With gear that supports efficiency, safety, and speed, the Ride Further collection is built to keep you moving for longer.

Featuring trusted brands like 4iiii, Cateye, Blackburn, and Adventure, our Ride Further range combines cutting-edge technology with durable cycling essentials. Wherever the road or trail takes you, these products are designed to help you ride smarter, faster, and further.
Ride Further
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Polar H10 Heart Rate Monitor A close-up image of a Polar H10 Heart Rate Monitor being fitted around the chest.
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Polar H10 Heart Rate Monitor £86.50 £78.99
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Polar Verity Sense, Optical Heart Rate Monitor Black heart rate monitor chest strap with Polar logo on a white background
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GoPro HERO 13 Black Specialty Bundle GoPro HERO 13 Black Specialty Bundle contents displayed, including the camera, accessories, and a carrying case.
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Echelon Stride-6 Auto-Fold Connected Treadmill - North Sports Group Echelon Stride-6 Auto-Fold Connected Treadmill - North Sports Group
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Coros Pace 3 GPS Sport Watch A person's wrist wearing a pink Coros Pace 3 GPS sport watch, displaying a screen with a fitness app open.
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Coros Pace 3 GPS Sport Watch From £189.00
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Pulsetto Fit Vagus Nerve Stimulator Black electronic device with a green light on a white background
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Pulsetto Fit Vagus Nerve Stimulator £359.00 £249.00
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Amcargobikes Deluxe Electric Cargo Tricycle Black - North Sports Group Black cargo bike with a large storage box grey studio background
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Amcargobikes Deluxe Electric Cargo Bike, Black £2,299.00 From £1,899.00
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Coros Pace 4 GPS Sport Watch £229.00
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Frequently Asked Questions

How can I ride further and improve cycling endurance?

Building cycling endurance requires the right mix of training, recovery, and equipment. Using tools like power meters, cycling computers, and heart rate monitors helps you train smarter and measure progress. Our Ride Further collection also includes performance bikes and accessories that support efficiency and comfort, allowing you to ride longer distances with confidence.
What products are best for long-distance cycling?

For long rides, essential products include lightweight bikes, cycling computers, GPS trackers, and power meters, as well as reliable accessories like lights, hydration systems, and durable tyres. The Ride Further range features trusted brands such as 4iiii, Cateye, Blackburn, and Adventure, offering technology and gear that improve endurance, performance, and safety on every ride.
Who is the Ride Further collection designed for?

The Ride Further collection is perfect for anyone who wants to cycle longer and perform better — from commuters and weekend riders to competitive cyclists and endurance athletes. With a focus on performance tech, electric bikes, and cycling essentials, this range helps every rider go further, whether their goal is speed, distance, or everyday adventure.