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Fitness Tech

From GPS watches to recovery tools — train with precision.

Fitness Tech

Unlock your potential with Fitness Tech — the ultimate collection of smart training gear and connected devices designed to help you track, measure, and improve every aspect of your performance. From endurance athletes to everyday gym-goers, this range gives you the tools to train with precision and achieve results faster.

Featuring innovative products such as heart rate monitors, GPS sport watches, cycling power meters, smart exercise bikes, and breathing trainers, our collection blends advanced technology with proven performance insights. Every piece of equipment is chosen for its ability to deliver accurate data, support recovery, and keep you motivated to push further.

With trusted brands like Polar, COROS, Airofit, 4iiii, and GoPro, our Fitness Tech range combines science-backed innovation with athlete-tested reliability. Whether you’re looking to optimise your training, recover smarter, or simply elevate your everyday fitness routine, this collection equips you with the tech to perform at your best.

Black heart rate monitor chest strap with Polar logo on a white background
Polar

Polar Verity Sense, Optical Heart Rate Monitor

£99.00
£99.00 - £99.00
£99.00
£72.00
£72.00 - £72.00
£72.00

Unleash the power of freedom in your fitness journey with the Polar Verity Sense, a revolutionary optical heart rate monitor designed for maximum m...

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£99.00
£99.00 - £99.00
£99.00
£72.00
£72.00 - £72.00
£72.00
A close-up image of a Polar H10 Heart Rate Monitor being fitted around the chest.
Polar

Polar H10 Heart Rate Monitor

£86.50
£86.50 - £86.50
£86.50
£76.00
£76.00 - £76.00
£76.00

The Polar H10 Heart Rate Monitor offers unparalleled accuracy and connectivity for all your training needs. This advanced device not only monitors ...

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£86.50
£86.50 - £86.50
£86.50
£76.00
£76.00 - £76.00
£76.00
GoPro HERO camera shown from the front with the brand logo visible.
GoPro

GoPro HERO

£199.99
£199.99 - £199.99
£199.99
£159.99
£159.99 - £159.99
£159.99

The GoPro HERO is the ultimate compact 4K camera, designed for adventurers seeking a lightweight yet rugged companion to capture every moment. With...

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£199.99
£199.99 - £199.99
£199.99
£159.99
£159.99 - £159.99
£159.99
A person's wrist wearing a pink Coros Pace 3 GPS sport watch, displaying a screen with a fitness app open.
Coros

Coros Pace 3 GPS Sport Watch

£199.00 - £199.00
£199.00
£199.00 - £199.00
£199.00

The Coros Pace 3 Watch is designed for athletes who demand precision, endurance, and versatility. With its ultra-lightweight build and low-profile ...

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£199.00 - £199.00
£199.00
£199.00 - £199.00
£199.00
Shokz OpenFit Air earphones in black color, with an open ear hook design, displayed alongside their charging case.
Shokz

Shokz OpenFit Air Earphones

£0.00 - £109.00
£0.00
£109.00
£109.00 - £109.00
£109.00

The Shokz OpenFit Air earphones bring a new level of comfort, awareness, and premium sound to your everyday listening experience. Designed with Sho...

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£0.00 - £109.00
£0.00
£109.00
£109.00 - £109.00
£109.00
4iiii Viiiiva Heart Rate Monitor - North Sports Group
4iiii Viiiiva Heart Rate Monitor - North Sports Group
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4iiii

4iiii Viiiiva Heart Rate Monitor

£65.00 - £65.00
£65.00
£65.00 - £65.00
£65.00

The 4iiii Viiiiva Heart Rate Monitor is your ultimate training companion, whether you're a seasoned pro or a dedicated fitness enthusiast. Engineer...

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£65.00 - £65.00
£65.00
£65.00 - £65.00
£65.00
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Black rectangular device with a reflective surface on a gray background
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GoPro

GoPro Anamorphic Lens Mod

£119.00 - £119.00
£119.00
£119.00 - £119.00
£119.00

Take your GoPro HERO13 Black to the next level with the GoPro Anamorphic Lens Mod, designed to deliver a true cinematic ultra-wide look with minima...

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£119.00 - £119.00
£119.00
£119.00 - £119.00
£119.00
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GoPro HERO 12 Black Specialty Bundle contents displayed, including the camera, SanDisk microSD card, carrying case, and other accessories.
GoPro

GoPro HERO 12 Black Specialty Bundle

£349.99
£349.99 - £349.99
£349.99
£279.00
£279.00 - £279.00
£279.00

Capture every adventure in breathtaking detail with the GoPro HERO12 Black. Designed for thrill-seekers and content creators alike, this action cam...

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£349.99
£349.99 - £349.99
£349.99
£279.00
£279.00 - £279.00
£279.00
GoPro Ultra Wide Lens Mod with black casing and a multicolored lens, designed for HERO12 Black, HERO11 Black, HERO11 Black Mini, and HERO10 Black cameras.
Sold out
GoPro

GoPro Ultra Wide Lens Mod

£99.99 - £99.99
£99.99
£99.99 - £99.99
£99.99

Enhance your GoPro HERO's capabilities with the Ultra Wide Lens Mod, designed specifically for HERO12 Black, HERO11 Black, HERO11 Black Mini, and H...

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£99.99 - £99.99
£99.99
£99.99 - £99.99
£99.99
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A black GoPro Protective Sleeve designed to absorb shocks and protect the camera.
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GoPro

GoPro HERO Shock Absorbing Protective Sleeve

£19.99 - £19.99
£19.99
£19.99 - £19.99
£19.99

Safeguard your HERO camera with the GoPro Protective Sleeve, designed to provide robust protection without compromising portability. This lightweig...

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£19.99 - £19.99
£19.99
£19.99 - £19.99
£19.99
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A digital image of a Coros Apex 2 Pro GPS outdoor watch with a black band and case, featuring a grey and red display indicating altitude and other metrics.
Coros

Coros Apex 2 Pro GPS Outdoor Watch

£449.00 - £449.00
£449.00
£449.00 - £449.00
£449.00

For elite athletes and explorers who demand the best, the COROS APEX 2 Pro is engineered for maximum performance. Featuring a larger 1.3-inch sapph...

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£449.00 - £449.00
£449.00
£449.00 - £449.00
£449.00
GoPro Max 360 Action Camera in black color with visible lens on the front and branding on the sides.
GoPro

GoPro Max 360 Action Camera

£349.99
£349.99 - £349.99
£349.99
£229.99
£229.99 - £229.99
£229.99

The GoPro MAX 360 Action Camera is a versatile device that combines traditional HERO-style capture with immersive 360-degree footage. Designed for ...

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£349.99
£349.99 - £349.99
£349.99
£229.99
£229.99 - £229.99
£229.99
Action camera with a black extendable arm on a gray background
Sold out
GoPro

GoPro 4ft Extension Pole

£39.99
£39.99 - £39.99
£39.99
£24.99
£24.99 - £24.99
£24.99

Take your GoPro HERO13 Black to the next level with the GoPro Anamorphic Lens Mod, designed to deliver a true cinematic ultra-wide look with minima...

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£39.99
£39.99 - £39.99
£39.99
£24.99
£24.99 - £24.99
£24.99
Sold out
GoPro HERO 13 Black Dual Battery Charger set including a dual battery charger and two Enduro batteries with a USB-C cable, all in black color.
Sold out
GoPro

GoPro HERO 13 Black Dual Battery Charger

£79.99 - £79.99
£79.99
£79.99 - £79.99
£79.99

Ensure your GoPro HERO13 Black is always powered up with the GoPro Dual Battery Charger and Enduro Battery Set. This high-performance charger allow...

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£79.99 - £79.99
£79.99
£79.99 - £79.99
£79.99
Sold out
GoPro HERO 13 Black Specialty Bundle contents displayed, including the camera, accessories, and a carrying case.
GoPro

GoPro HERO 13 Black Specialty Bundle

£399.99
£399.99 - £399.99
£399.99
£299.99
£299.99 - £299.99
£299.99

Capture your adventures effortlessly with the GoPro HERO13 Black Specialty Bundle, designed for maximum versatility and performance. This bundle in...

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£399.99
£399.99 - £399.99
£399.99
£299.99
£299.99 - £299.99
£299.99
Two black GoPro Enduro batteries for HERO13 cameras, displayed against a white background.
Sold out
GoPro

GoPro HERO 13 Black Enduro Battery 2-Pack

£49.99 - £49.99
£49.99
£49.99 - £49.99
£49.99

Extend your filming capabilities with the GoPro HERO13 Black Enduro Battery 2-Pack. These high-performance rechargeable batteries are designed to h...

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£49.99 - £49.99
£49.99
£49.99 - £49.99
£49.99
Sold out
GoPro Macro Lens Mod attached to a camera, predominantly black in color with a clear lens visible at the front.
Sold out
GoPro

GoPro Macro Lens Mod

£129.99
£129.99 - £129.99
£129.99
£109.99
£109.99 - £109.99
£109.99

Unlock the full potential of your GoPro HERO13 Black with the Macro Lens Mod, designed for stunning close-up photography and videography. This inno...

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£129.99
£129.99 - £129.99
£129.99
£109.99
£109.99 - £109.99
£109.99
Sold out
A black GoPro Magnetic Latch Mount designed for the HERO13 Black camera. It features a dual-latch mechanism and is constructed from durable metal.
Sold out
GoPro

GoPro Magnetic Latch Mount

£14.99 - £14.99
£14.99
£14.99 - £14.99
£14.99

Transform your filming experience with the GoPro Magnetic Latch Mount, specifically designed for the HERO13 Black. This innovative mount allows you...

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£14.99 - £14.99
£14.99
£14.99 - £14.99
£14.99
Sold out
A set of four GoPro ND filters in different shades, labeled ND4, ND8, ND16, and ND32, displayed side by side.
Sold out
GoPro

GoPro ND Filter 4-Pack

£69.99
£69.99 - £69.99
£69.99
£55.00
£55.00 - £55.00
£55.00

Unlock your creative potential with the GoPro ND Filter 4-Pack, specifically designed for the HERO13 Black. This premium set includes ND4, ND8, ND1...

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£69.99
£69.99 - £69.99
£69.99
£55.00
£55.00 - £55.00
£55.00
Sold out
Orange Shokz OpenRun Pro 2 Mini bone conduction earphones with an over-ear hook design.
Shokz

Shokz OpenRun Pro 2 Mini Earphones

£169.00 - £169.00
£169.00
£169.00 - £169.00
£169.00

Experience the next level of open-ear audio with the Shokz OpenRun Pro 2 Mini, designed for superior sound clarity, deep bass, and ultimate comfort...

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£169.00 - £169.00
£169.00
£169.00 - £169.00
£169.00
An image of a person jogging wearing a red top and black shorts, with a white heart rate monitor band on their left wrist.
Coros

Coros Heart Rate Monitor

£69.00 - £69.00
£69.00
£69.00 - £69.00
£69.00

Experience precision and comfort with the COROS Heart Rate Monitor, designed for athletes who demand accuracy without the inconvenience of a chest ...

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£69.00 - £69.00
£69.00
£69.00 - £69.00
£69.00
White wireless earbuds with charging case on a white background
Black wireless earbuds with charging case on a white background
Shokz

Shokz OpenFit 2 Earphones

£155.00 - £155.00
£155.00
£155.00 - £155.00
£155.00

Experience the freedom of open-ear listening with the Shokz OpenFit 2, expertly engineered for all-day comfort, superior sound, and complete situat...

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£155.00 - £155.00
£155.00
£155.00 - £155.00
£155.00
Smartwatch with a patterned band on a white background
Amazfit

Amazfit Balance GPS Smartwatch

£199.00 - £199.00
£199.00
£199.00 - £199.00
£199.00

The Amazfit Balance Smartwatch combines sleek smartwatch elegance with advanced health and fitness intelligence. Featuring a stunning 1.5″ AMOLED d...

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£199.00 - £199.00
£199.00
£199.00 - £199.00
£199.00
Smartwatch with a black band on a white background
Amazfit

Amazfit Active 2 GPS Smartwatch

£99.00 - £99.00
£99.00
£99.00 - £99.00
£99.00

The Amazfit Active 2 Black Sport Silicone seamlessly blends classic timepiece aesthetics with robust smart features, all for under £100, making it...

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£99.00 - £99.00
£99.00
£99.00 - £99.00
£99.00

Fitness Tech

Discover the perfect fusion of technology and performance with our Sports Tech collection, designed to enhance every aspect of your active lifestyle.

From action cameras to capture every thrilling moment, to heart rate sensors, GPS watches, and sports earphones that optimise your workouts, our range offers cutting-edge devices tailored to your fitness journey. Whether you're tracking progress, staying motivated, or reliving adventures, these high-tech essentials help you push boundaries and achieve your goals.

Frequently Asked Questions

What is Performance Fitness Tech?

Performance Fitness Tech refers to advanced training devices and connected fitness tools designed to help athletes and everyday users track, measure, and improve their workouts. Products such as heart rate monitors, GPS watches, power meters, and smart exercise bikes provide real-time data on performance, recovery, and progress. This makes training more efficient, helping you achieve better results in less time.

What products are included in the Performance Fitness Tech range?

The Performance Fitness Tech collection includes wearable devices, cycling power meters, GPS sport watches, heart rate monitors, breathing trainers, and smart fitness equipment. These products are chosen for their ability to enhance training, support recovery, and provide insights backed by sports science. Featuring trusted brands like Polar, COROS, Airofit, 4iiii, and GoPro, the collection is designed to optimise both performance and wellbeing.

Who should use Performance Fitness Tech products?

Performance Fitness Tech is ideal for cyclists, runners, triathletes, gym enthusiasts, and anyone looking to improve their training results. Whether you’re a beginner building consistency or an experienced athlete striving for peak performance, these tools help you train smarter, recover faster, and track your progress with accuracy. The collection ensures that fitness technology is accessible and effective for every level of athlete.