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Your Goals. Your Gear

Train Smarter
Train Smarter
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Recover Faster
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Hydrate & Fuel
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Feel Better Everyday
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Fitness Tech

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Bestsellers

Coros Pace 3 GPS Sport Watch A person's wrist wearing a pink Coros Pace 3 GPS sport watch, displaying a screen with a fitness app open.
Coros
Coros Pace 3 GPS Sport Watch From £189.00
Available in 4 colors
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Person tying a shoe with a watch on their wrist, outdoors. Black smartwatch with digital display on a white background
Coros
Coros Apex 4 GPS Outdoor Watch From £389.00
Available in 2 colors
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Smartwatch with battery life display on a light green background Black smartwatch with a digital display on a white background
Coros
Coros Pace 4 GPS Sport Watch £229.00
Available in 2 colors
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Sold out Polar Vantage M3 Smart Multi-sport GPS Watch Black smartwatch displaying a map on its screen with a white background
Polar
Polar Vantage M3 Smart Multi-sport GPS Watch £329.00 £259.00
Available in 2 colors
Sale Coros Pace Pro GPS Sport Watch A close-up image of a person's wrist wearing a black Coros Pace Pro GPS Sport Watch with a clear display showing the time and some fitness metrics.
Coros
Coros Pace Pro GPS Sport Watch £349.00 £299.00
Available in 3 colors
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Sale Polar Pacer Pro Advanced GPS Sports Watch An image showing a person wearing a white lab coat with the Polar Pacer Pro Advanced GPS Sports Watch on their left wrist. The watch is displaying a red heart rate monitor screen.
Polar
Polar Pacer Pro Advanced GPS Sports Watch £299.00 £229.00
Available in 3 colors
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Sold out Coros Apex 2 Pro GPS Outdoor Watch A digital image of a Coros Apex 2 Pro GPS outdoor watch with a black band and case, featuring a grey and red display indicating altitude and other metrics.
Coros
Coros Apex 2 Pro GPS Outdoor Watch £449.00
Available in 2 colors
Amazfit Active 2 GPS Smartwatch Smartwatch with a black band on a white background
Amazfit
Amazfit Active 2 GPS Smartwatch £99.00
Sale Echelon Stride-6 Auto-Fold Connected Treadmill - North Sports Group Echelon Stride-6 Auto-Fold Connected Treadmill - North Sports Group
Echelon
Echelon Stride-6 Auto-Fold Connected Treadmill £1,299.00 £1,099.00
Sale Echelon Stride-8s Treadmill - North Sports Group Echelon Stride-8s Treadmill - North Sports Group
Echelon
Echelon Stride-8s Treadmill £2,499.00 £1,899.00
Sale Echelon Stride 20 Sport Treadmill - North Sports Group Treadmill with 'Echelon' branding on a white background
Echelon
Echelon Stride 20 Sport Folding Treadmill £699.00 £499.00
Sale Echelon Stride-6s Auto-Fold Treadmill Echelon Stride-6s Treadmill - North Sports Group
Echelon
Echelon Stride-6s Auto-Fold Treadmill £1,499.00 £1,299.00
Bodytone Curved Home Treadmill Black treadmill with handlebar on a white background
Bodytone
Bodytone Curved Home Treadmill £749.00
Bodytone Active Run 600 Smart Treadmill Black treadmill with 'Runtastic' branding on a white background
Bodytone
Bodytone Active Run 600 Smart Treadmill £1,199.00
Bodytone Active Run 500 Smart Treadmill Black treadmill with digital display on a white background
Bodytone
Bodytone Active Run 500 Smart Treadmill £799.00
Bodytone DT22W Treadmill Black treadmill with 'Bodytone' branding on a white background
Bodytone
Bodytone DT22W Treadmill £1,199.00
Sale Polar H10 Heart Rate Monitor A close-up image of a Polar H10 Heart Rate Monitor being fitted around the chest.
Polar
Polar H10 Heart Rate Monitor £86.50 £78.99
Available in 3 colors
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Sold out Polar Verity Sense, Optical Heart Rate Monitor Black heart rate monitor chest strap with Polar logo on a white background
Polar
Polar Verity Sense, Optical Heart Rate Monitor £99.00 £76.99
Available in 2 colors
Coros Heart Rate Monitor An image of a person jogging wearing a red top and black shorts, with a white heart rate monitor band on their left wrist.
Coros
Coros Heart Rate Monitor £69.00
Available in 3 colors
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Sold out 4iiii Viiiiva Heart Rate Monitor - North Sports Group 4iiii Viiiiva Heart Rate Monitor - North Sports Group
4iiii
4iiii Viiiiva Heart Rate Monitor £65.00
Polar H9 Heart Rate Sensor Black and gray heart rate monitor with Polar logo on a light gray background
Polar
Polar H9 Heart Rate Sensor From £56.00
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Sold out Polar OH1+ Optical Heart Rate Sensor Black camera lens with green accents on a light gray background
Polar
Polar OH1+ Optical Heart Rate Sensor £49.99
Sold out Black heart rate monitor chest strap with Polar logo on a white background Polar fitness device components including a case, strap, and packaging on a white background
Polar
Polar Verity Sense Multi-Kit Bundle £799.00
Polar H9 10-Kit Heart Rate Sensor Bundle Polar heart rate monitor components including straps and case on a white background
Polar
Polar H9 10-Kit Heart Rate Sensor Bundle £499.00
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Curated Bundles

Smart picks, proven results — elevate your training with our bundles.

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Elevate your pulse
Fuel your everyday performance
Move with purpose
Elevate your pulse
Fuel your everyday performance
Move with purpose
Elevate your pulse
Fuel your everyday performance
Move with purpose

Latest Arrivals

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Person tying a shoe with a watch on their wrist, outdoors. Black smartwatch with digital display on a white background
Coros
Coros Apex 4 GPS Outdoor Watch From £389.00
Available in 2 colors
Choose options
Smartwatch with battery life display on a light green background Black smartwatch with a digital display on a white background
Coros
Coros Pace 4 GPS Sport Watch £229.00
Available in 2 colors
Choose options
Sold out Pulsetto Lite Vagus Nerve Stimulator Black and gray device with 'Pulset' branding on a white background
Pulsetto
Pulsetto Lite Vagus Nerve Stimulator £229.00 £206.00
Sale Airofit PRO 2.0 White and black bike light with 'IN' and 'OUT' labels on a white background
Airofit
Airofit PRO 2.0 £299.00 £249.00

North Pulse

Your performance companion. Explore expert-led guidance, training insight, and smart wellness knowledge.

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Training Smarter: Why Performance in 2026 Looks Different
Training Smarter: Why Performance in 2026 Looks Different
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A Beginner’s Buying Guide: What Fitness Tech You Actually Need (and What You Don’t)
A Beginner’s Buying Guide: What Fitness Tech You Actually Need (and What You Don’t)
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The Athlete Mindset: How To Build Consistency & Long-Term Progress
The Athlete Mindset: How To Build Consistency & Long-Term Progress
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All You Need To Know About Road Bikes
All You Need To Know About Road Bikes
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North Standard

Evidence → Expert → Athlete → Support

How we choose our gear. Every product meets the North Standard.

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Evidence-Led Discovery

We shortlist products with credible research, real-world performance data, and proven use in sport.

Expert Review

Screened by our Sports Scientist / Coach network for effectiveness, safety, and fit for training goals.

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Athlete Testing

Tried by real athletes (and our team) in the wild: accuracy, comfort, durability, battery, app UX.

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Value & Support Check

Fair UK pricing, warranty clarity, spares/accessories availability, and set-up guidance from us.

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