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Your Goals. Your Gear

Train Smarter
Train Smarter
Recover Faster
Recover Faster
Hydrate & Fuel
Hydrate & Fuel
Ride Further
Ride Further
Feel Better Everyday
Feel Better Everyday
Build Strength
Build Strength

Fitness Wearables

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Smart Wellness Devices

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Bestsellers

Sale Polar H10 Heart Rate Monitor A close-up image of a Polar H10 Heart Rate Monitor being fitted around the chest.
Polar
Polar H10 Heart Rate Monitor
£86.50 £78.99
Available in 3 colors
Choose options
Sold out Polar Verity Sense, Optical Heart Rate Monitor Black heart rate monitor chest strap with Polar logo on a white background
Polar
Polar Verity Sense, Optical Heart Rate Monitor
£99.00 £76.99
Available in 2 colors
Shokz OpenRun Pro Earphones Shokz OpenRun Pro earphones in a light blue color, featuring an open-ear design with bone conduction technology.
Shokz
Shokz OpenRun Pro Earphones
£119.00
Available in 4 colors
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GoPro HERO 13 Black Specialty Bundle GoPro HERO 13 Black Specialty Bundle contents displayed, including the camera, accessories, and a carrying case.
GoPro
GoPro HERO 13 Black Specialty Bundle
£399.99
Sold out GoPro HERO GoPro HERO camera shown from the front with the brand logo visible.
GoPro
GoPro HERO
£199.99 £169.99
Shokz OpenSwim Pro Earphones Shokz OpenSwim Pro Earphones
Shokz
Shokz OpenSwim Pro Earphones
£159.00
Available in 2 colors
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Coros Pace 3 GPS Sport Watch A person's wrist wearing a pink Coros Pace 3 GPS sport watch, displaying a screen with a fitness app open.
Coros
Coros Pace 3 GPS Sport Watch
From £189.00
Available in 4 colors
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Smartwatch with battery life display on a light green background Black smartwatch with a digital display on a white background
Coros
Coros Pace 4 GPS Sport Watch
£229.00
Available in 2 colors
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Sale Echelon Stride-6 Auto-Fold Connected Treadmill - North Sports Group Echelon Stride-6 Auto-Fold Connected Treadmill - North Sports Group
Echelon
Echelon Stride-6 Auto-Fold Connected Treadmill
£1,299.00 £1,099.00
Sale Echelon Stride-8s Treadmill - North Sports Group Echelon Stride-8s Treadmill - North Sports Group
Echelon
Echelon Stride-8s Treadmill
£2,499.00 £1,899.00
Sale Echelon Stride 20 Sport Treadmill - North Sports Group Treadmill with 'Echelon' branding on a white background
Echelon
Echelon Stride 20 Sport Folding Treadmill
£699.00 £499.00
Sale Echelon Stride-6s Auto-Fold Treadmill Echelon Stride-6s Treadmill - North Sports Group
Echelon
Echelon Stride-6s Auto-Fold Treadmill
£1,499.00 £1,299.00
Bodytone Curved Home Treadmill Black treadmill with handlebar on a white background
Bodytone
Bodytone Curved Home Treadmill
£749.00
Bodytone Active Run 600 Smart Treadmill Black treadmill with 'Runtastic' branding on a white background
Bodytone
Bodytone Active Run 600 Smart Treadmill
£1,199.00
Bodytone Active Run 500 Smart Treadmill Black treadmill with digital display on a white background
Bodytone
Bodytone Active Run 500 Smart Treadmill
£799.00
Bodytone DT22W Treadmill Black treadmill with 'Bodytone' branding on a white background
Bodytone
Bodytone DT22W Treadmill
£1,199.00
Sale Polar H10 Heart Rate Monitor A close-up image of a Polar H10 Heart Rate Monitor being fitted around the chest.
Polar
Polar H10 Heart Rate Monitor
£86.50 £78.99
Available in 3 colors
Choose options
Sold out Polar Verity Sense, Optical Heart Rate Monitor Black heart rate monitor chest strap with Polar logo on a white background
Polar
Polar Verity Sense, Optical Heart Rate Monitor
£99.00 £76.99
Available in 2 colors
Coros Heart Rate Monitor An image of a person jogging wearing a red top and black shorts, with a white heart rate monitor band on their left wrist.
Coros
Coros Heart Rate Monitor
£69.00
Available in 3 colors
Choose options
Sold out 4iiii Viiiiva Heart Rate Monitor - North Sports Group 4iiii Viiiiva Heart Rate Monitor - North Sports Group
4iiii
4iiii Viiiiva Heart Rate Monitor
£65.00
Polar H9 Heart Rate Sensor Black and gray heart rate monitor with Polar logo on a light gray background
Polar
Polar H9 Heart Rate Sensor
From £56.00
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Sold out Polar OH1+ Optical Heart Rate Sensor Black camera lens with green accents on a light gray background
Polar
Polar OH1+ Optical Heart Rate Sensor
£49.99
Sold out Black heart rate monitor chest strap with Polar logo on a white background Polar fitness device components including a case, strap, and packaging on a white background
Polar
Polar Verity Sense Multi-Kit Bundle
£799.00
Polar H9 10-Kit Heart Rate Sensor Bundle Polar heart rate monitor components including straps and case on a white background
Polar
Polar H9 10-Kit Heart Rate Sensor Bundle
£499.00
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Sale Amcargobikes Deluxe Electric Cargo Tricycle Black - North Sports Group Black cargo bike with a large storage box grey studio background
Amcargobikes
Amcargobikes Deluxe Electric Cargo Bike, Black
£2,299.00 From £1,899.00
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Sale Amcargobikes Premium Electric Cargo Tricycle Amcargobikes Premium Electric Cargo Tricycle - North Sports Group
Amcargobikes
Amcargobikes Premium Electric Cargo Tricycle
£2,885.00 From £1,749.00
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A blue Huffy Korros 26" Mountain Bike with green accents, displayed in a park setting with fall foliage in the background. Blue children's bicycle with green accents on a gray background
Huffy
Huffy Korros 26" Mountain Bike
£269.00
Sale Juicy Bike Roller Electric Bike Juicy Bike Roller Electric Bike
Juicy Bike
Juicy Bike Roller Electric Bike
£1,569.00 From £869.00
Available in 2 colors
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Sale Revom C1 2.3 Electric Cargo Bike Revom 2.3 Electric Cargo Bike, Blue North Sports Group
Revom
Revom C1 2.3 Electric Cargo Bike
£2,499.00 £2,199.00
Available in 3 colors
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Ridgeback Scoot XL Kids Balance Bike A red Ridgeback Scoot XL balance bike with 14-inch wheels, black handlebars, and a rear V-brake.
Ridgeback
Ridgeback Scoot XL Kids Balance Bike
£129.99
Available in 7 colors
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Black bicycle with a wicker basket parked against a brick wall. Black bicycle with a brown basket on a white background
Dawes
Dawes Classic Heritage Bike
£299.00
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A vintage-style Dawes Cambridge Heritage bike with a high-quality rattan basket, displayed on a cobblestone street with pink flowers in the background. Brown bicycle with a basket on a white background
Dawes
Dawes Cambridge Heritage Bike
£349.00
Available in 2 colors
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Curated Bundles

Smart picks, proven results — elevate your training with our bundles.

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Elevate your pulse
Fuel your everyday performance
Move with purpose
Elevate your pulse
Fuel your everyday performance
Move with purpose
Elevate your pulse
Fuel your everyday performance
Move with purpose

Latest Arrivals

Shop New Arrivals
Smartwatch with battery life display on a light green background Black smartwatch with a digital display on a white background
Coros
Coros Pace 4 GPS Sport Watch
£229.00
Available in 2 colors
Choose options
Sale Airofit PRO 2.0 White and black bike light with 'IN' and 'OUT' labels on a white background
Airofit
Airofit PRO 2.0
£299.00 £249.00
Sale Hyperice Venom 2 Back Heat Therapy Hyperice Venom 2 Back Heat Therapy
Hyperice
Hyperice Venom 2 Back Heat Therapy
£249.00 £219.00
Sale A black 4iiii Dura-Ace 9200 Precision 3.0 power meter for bicycles.
4iiii
4iiii Dura-Ace 9200 Precision 3.0+ Power Meter
£499.00 £449.00
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North Pulse

Your performance companion. Explore expert-led guidance, training insight, and smart wellness knowledge.

View all posts
Training Smarter: Why Performance in 2026 Looks Different
Training Smarter: Why Performance in 2026 Looks Different
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A Beginner’s Buying Guide: What Fitness Tech You Actually Need (and What You Don’t)
A Beginner’s Buying Guide: What Fitness Tech You Actually Need (and What You Don’t)
Read more
The Athlete Mindset: How To Build Consistency & Long-Term Progress
The Athlete Mindset: How To Build Consistency & Long-Term Progress
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All You Need To Know About Road Bikes
All You Need To Know About Road Bikes
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North Standard

Evidence → Expert → Athlete → Support

How we choose our gear. Every product meets the North Standard.

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Evidence-Led Discovery

We shortlist products with credible research, real-world performance data, and proven use in sport.

Expert Review

Screened by our Sports Scientist / Coach network for effectiveness, safety, and fit for training goals.

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Athlete Testing

Tried by real athletes (and our team) in the wild: accuracy, comfort, durability, battery, app UX.

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Value & Support Check

Fair UK pricing, warranty clarity, spares/accessories availability, and set-up guidance from us.

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Next Day UK Delivery Available

Free delivery over £50 to mainland UK

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Easy Returns

30 days returns policy