{"title":"HOY","description":"\u003cp data-start=\"0\" data-end=\"48\"\u003eDesigned for young riders. Inspired by gold.\u003c\/p\u003e\n\u003cp data-start=\"50\" data-end=\"406\"\u003eOur \u003cstrong\u003eHOY bikes \u003c\/strong\u003ecollection brings together lightweight children’s bikes designed to help young riders build confidence, control and a love for cycling. Developed with the expertise of Sir Chris Hoy, one of Britain’s greatest ever cyclists, HOY bikes are built around quality, performance and child-friendly design — giving the next generation a better way to ride.\u003c\/p\u003e\n\u003cp data-start=\"408\" data-end=\"800\"\u003eWhether they’re starting out on a balance bike, moving up to their first geared bike or gaining independence on family rides, each product in this collection is selected for lightweight handling, comfort and real-world rideability. Designed in Great Britain and inspired by Olympic-winning standards, HOY helps young cyclists ride further, feel confident and enjoy every moment on two wheels.\u003c\/p\u003e","products":[{"product_id":"hoy-weee-12-balance-bike","title":"HOY Weee! 12\" Balance Bike","description":"\u003ch3 data-section-id=\"ycgkk5\" data-start=\"1394\" data-end=\"1410\"\u003eKey Benefits\u003c\/h3\u003e\n\u003cul data-start=\"1412\" data-end=\"2170\"\u003e\n\u003cli data-section-id=\"ju8h9p\" data-start=\"1412\" data-end=\"1513\"\u003eIdeal First Bike – Helps young children learn balance, steering and coordination before pedals.\u003c\/li\u003e\n\u003cli data-section-id=\"1i04lyg\" data-start=\"1514\" data-end=\"1621\"\u003eRecommended from Age 2+ – Suitable for children with a minimum inside leg of 30cm and height of 85cm.\u003c\/li\u003e\n\u003cli data-section-id=\"kf4a71\" data-start=\"1622\" data-end=\"1708\"\u003eLightweight Composite Frame – Easy for toddlers to control and parents to carry.\u003c\/li\u003e\n\u003cli data-section-id=\"enw0aw\" data-start=\"1709\" data-end=\"1789\"\u003e12” Wheels – Perfectly sized for early riders building cycling confidence.\u003c\/li\u003e\n\u003cli data-section-id=\"1e95ow4\" data-start=\"1790\" data-end=\"1875\"\u003eLow Stable Frame – Helps children place their feet down easily and feel secure.\u003c\/li\u003e\n\u003cli data-section-id=\"13ripcw\" data-start=\"1876\" data-end=\"1959\"\u003eSemi-Slick Tyres – Smooth rolling performance for pavements, parks and paths.\u003c\/li\u003e\n\u003cli data-section-id=\"14oj8xv\" data-start=\"1960\" data-end=\"2046\"\u003eParent Carry Handle – Integrated into the HOY Junior saddle for easier carrying.\u003c\/li\u003e\n\u003cli data-section-id=\"7mv2jt\" data-start=\"2047\" data-end=\"2170\"\u003eChampion-Inspired Design – Developed with child-friendly geometry and inspired by Sir Chris Hoy’s cycling experience.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"32\" data-end=\"371\"\u003eThe \u003cstrong data-start=\"36\" data-end=\"66\"\u003eHOY Weee! 12\" Balance Bike\u003c\/strong\u003e is the perfect introduction to cycling for young riders aged 2 years and over. Designed to help children build balance, coordination and confidence before moving on to a pedal bike, the Weee! gives little riders a simple, fun and supportive way to learn the basics of cycling without pedals or gears.\u003c\/p\u003e\n\u003cp data-start=\"373\" data-end=\"876\"\u003eBuilt with a lightweight nylon-reinforced composite frame and fork, the HOY Weee! is strong enough for everyday play but light enough for toddlers to control and parents to carry. The low, stable frame, 12” wheels, comfort grips and child-friendly geometry help children feel secure as they practise gliding, steering and stopping with their feet. It is recommended for children with a minimum inside leg of 30cm and a minimum height of 85cm \/ 2'9\". \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"878\" data-end=\"1392\"\u003eInspired by Sir Chris Hoy’s cycling expertise, the HOY Weee! 12\" Balance Bike is designed to make those early riding moments feel easy, exciting and confidence-building. The semi-slick 12 x 1.75” tyres roll smoothly across pavements, parks and paths, while the HOY Junior saddle includes a handy parent carry handle for easier transport after rides. Whether it is their first glide at the park or daily practice on the pavement, the HOY Weee! helps young riders start their cycling journey with confidence.\u003c\/p\u003e","brand":"HOY","offers":[{"title":"Red","offer_id":57323644780921,"sku":"HOYBAL12R","price":99.99,"currency_code":"GBP","in_stock":true},{"title":"Blue","offer_id":57323644813689,"sku":"HOYBAL12B","price":99.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0724\/0558\/2100\/files\/HOY_5.jpg?v=1779544389"},{"product_id":"hoy-pentland-20-kids-bike","title":"HOY Pentland 20\" Kids Bike","description":"\u003ch3 data-end=\"1704\" data-start=\"1688\" data-section-id=\"ycgkk5\"\u003eKey Benefits\u003c\/h3\u003e\n\u003cul data-end=\"2492\" data-start=\"1706\"\u003e\n\u003cli data-end=\"1805\" data-start=\"1706\" data-section-id=\"1vwhn06\"\u003eIdeal First Geared Bike – Designed for young riders ready to move on from single-speed bikes.\u003c\/li\u003e\n\u003cli data-end=\"1903\" data-start=\"1806\" data-section-id=\"165xoxk\"\u003eLightweight Alloy Frame – 6061 triple-butted aluminium frame keeps the bike easy to handle.\u003c\/li\u003e\n\u003cli data-end=\"2004\" data-start=\"1904\" data-section-id=\"1ripgx7\"\u003eApprox. 8.2kg Weight – Lightweight build helps children ride with more confidence and control.\u003c\/li\u003e\n\u003cli data-end=\"2093\" data-start=\"2005\" data-section-id=\"6qj5u2\"\u003eShimano 7-Speed Gearing – Smooth gear changes for hills, paths and varied terrain.\u003c\/li\u003e\n\u003cli data-end=\"2192\" data-start=\"2094\" data-section-id=\"1ez19sn\"\u003eMechanical Disc Brakes – Tektro 160mm disc brakes deliver strong, consistent stopping power.\u003c\/li\u003e\n\u003cli data-end=\"2291\" data-start=\"2193\" data-section-id=\"1rhrslq\"\u003eChild-Specific Fit – Short 127mm cranks and junior brake levers support comfort and control.\u003c\/li\u003e\n\u003cli data-end=\"2369\" data-start=\"2292\" data-section-id=\"1ptf6q2\"\u003e20” Wheels – Well suited to riders aged 6+ progressing to longer rides.\u003c\/li\u003e\n\u003cli data-end=\"2492\" data-start=\"2370\" data-section-id=\"4c5avb\"\u003eDesigned in Great Britain – HOY bikes are inspired by Sir Chris Hoy’s cycling experience and built for young riders.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"486\" data-start=\"32\"\u003eThe \u003cstrong data-end=\"66\" data-start=\"36\"\u003eHOY Pentland 20\" Kids Bike\u003c\/strong\u003e is a lightweight, confidence-building children’s bike designed for young riders who are ready to progress to their first geared bike. Recommended for children aged 6 years and above, with a minimum inside leg of 53.5cm and minimum height of 113cm \/ 3'8\", it gives growing cyclists a properly sized bike for family rides, school runs, local paths and weekend adventures. \u003cspan data-state=\"closed\" class=\"\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-end=\"1009\" data-start=\"488\"\u003eBuilt around a lightweight 6061 triple-butted aluminium frame with a full alloy fork, the HOY Pentland 20 is designed to be easy to handle, stable and responsive. Weighing approximately 8.2kg, it helps younger riders ride with control and comfort, while wide handlebars, 20 x 1.50” junior tyres and internal cable routing add confidence, grip and a clean finish. The bike also features disc-specific double-wall alloy rims and a custom HOY Junior saddle for everyday comfort. \u003cspan data-state=\"closed\" class=\"\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-end=\"1686\" data-start=\"1011\"\u003eFor reliable performance across varied routes, the HOY Pentland 20\" Kids Bike features a Shimano 7-speed drivetrain, including a 32T chainring and wide-range cassette, helping children tackle hills, paths and longer rides more easily. Tektro mechanical disc brakes with 160mm rotors and junior-specific reach-adjust levers provide strong, controlled stopping power, while shorter 127mm cranks support a smoother, more natural pedalling action for young riders. Whether they are building confidence, riding with family or exploring mixed terrain, the HOY Pentland 20 is built to make cycling lighter, safer and more enjoyable. \u003cspan data-state=\"closed\" class=\"\"\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"HOY","offers":[{"title":"Sprint Red","offer_id":57323741610361,"sku":"HOYPEN20R","price":449.99,"currency_code":"GBP","in_stock":true},{"title":"Titanium Silver","offer_id":57323741643129,"sku":"HOYPEN20S","price":449.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0724\/0558\/2100\/files\/HOY_26.jpg?v=1779546734"},{"product_id":"hoy-pentland-24-kids-bike","title":"HOY Pentland 24\" Kids Bike","description":"\u003ch3 data-end=\"1734\" data-start=\"1718\" data-section-id=\"ycgkk5\"\u003eKey Benefits\u003c\/h3\u003e\n\u003cul data-end=\"2591\" data-start=\"1736\"\u003e\n\u003cli data-end=\"1845\" data-start=\"1736\" data-section-id=\"18jrq9v\"\u003eIdeal Step-Up Kids Bike – Designed for growing riders aged 8+ ready for bigger wheels and longer rides.\u003c\/li\u003e\n\u003cli data-end=\"1966\" data-start=\"1846\" data-section-id=\"1j32auo\"\u003eLightweight Alloy Frame – 6061 triple-butted aluminium frame keeps the bike strong, responsive and easy to handle.\u003c\/li\u003e\n\u003cli data-end=\"2072\" data-start=\"1967\" data-section-id=\"1yunu23\"\u003eShimano 8-Speed Gearing – Rapidfire shifting helps children tackle hills, paths and varied terrain.\u003c\/li\u003e\n\u003cli data-end=\"2187\" data-start=\"2073\" data-section-id=\"lg6xql\"\u003eMechanical Disc Brakes – Tektro 160mm disc brakes deliver confident stopping power in wet or dry conditions.\u003c\/li\u003e\n\u003cli data-end=\"2293\" data-start=\"2188\" data-section-id=\"1rcgh68\"\u003eChild-Specific Fit – 140mm cranks and junior reach-adjust brake levers support comfort and control.\u003c\/li\u003e\n\u003cli data-end=\"2384\" data-start=\"2294\" data-section-id=\"604jgc\"\u003e24” Wheels – Stable and efficient for older children progressing from smaller bikes.\u003c\/li\u003e\n\u003cli data-end=\"2483\" data-start=\"2385\" data-section-id=\"lfsoi1\"\u003eTreaded 24 x 1.95” Tyres – Provide grip and confidence across paths, parks and light trails.\u003c\/li\u003e\n\u003cli data-end=\"2591\" data-start=\"2484\" data-section-id=\"aoakja\"\u003eDesigned in Great Britain – Inspired by Sir Chris Hoy’s cycling expertise and built for young riders.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"521\" data-start=\"32\"\u003eThe \u003cstrong data-end=\"66\" data-start=\"36\"\u003eHOY Pentland 24\" Kids Bike\u003c\/strong\u003e is a lightweight, confidence-building children’s bike designed for growing riders who are ready for longer rides, more varied terrain and greater independence. Recommended for children aged 8 years and above, with a minimum inside leg of 57cm and a minimum height of 127cm \/ 4'2\", it gives young cyclists a properly sized bike for school runs, family rides, cycle paths, parks and light trail adventures. \u003cspan data-state=\"closed\" class=\"\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-end=\"1016\" data-start=\"523\"\u003eBuilt around a lightweight 6061 triple-butted aluminium frame with a full alloy fork, the HOY Pentland 24 is designed to be stable, responsive and easy to handle. Its wide junior handlebars, treaded 24 x 1.95” tyres and child-specific geometry help improve control across different surfaces, while internal cable routing gives the bike a clean, protected finish. Inspired by Sir Chris Hoy’s cycling experience, the Pentland range is built to help young riders progress with confidence.\u003c\/p\u003e\n\u003cp data-end=\"1716\" data-start=\"1018\"\u003eFor reliable performance on everyday routes and light mixed terrain, the HOY Pentland 24\" Kids Bike features Shimano 8-speed Rapidfire gearing, a 32T chainring and an 11-32T cassette, giving children a practical gear range for hills, longer rides and varied routes. Tektro mechanical disc brakes with 160mm rotors and junior-specific reach-adjust brake levers provide strong, consistent stopping power, while 140mm child-specific cranks support smoother pedalling for growing riders. Whether they are riding to school, exploring trails or joining weekend family rides, the HOY Pentland 24 is built to make cycling safer, lighter and more enjoyable. \u003cspan data-state=\"closed\" class=\"\"\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"HOY","offers":[{"title":"Sprint Red","offer_id":57323744297337,"sku":"HOYPEN24R","price":469.99,"currency_code":"GBP","in_stock":true},{"title":"Stealth Black","offer_id":57323751211385,"sku":"HOYPEN24B","price":469.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0724\/0558\/2100\/files\/HOY_43.jpg?v=1779547403"},{"product_id":"hoy-pentland-26-kids-bike","title":"HOY Pentland 26\" Kids Bike","description":"\u003ch3 data-section-id=\"ycgkk5\" data-start=\"1703\" data-end=\"1719\"\u003eKey Benefits\u003c\/h3\u003e\n\u003cul data-start=\"1721\" data-end=\"2609\"\u003e\n\u003cli data-section-id=\"knksvv\" data-start=\"1721\" data-end=\"1831\"\u003eIdeal for Older Children – Designed for riders aged 9+ who are ready for bigger wheels and longer rides.\u003c\/li\u003e\n\u003cli data-section-id=\"1j32auo\" data-start=\"1832\" data-end=\"1952\"\u003eLightweight Alloy Frame – 6061 triple-butted aluminium frame keeps the bike strong, responsive and easy to handle.\u003c\/li\u003e\n\u003cli data-section-id=\"1km17h5\" data-start=\"1953\" data-end=\"2061\"\u003eShimano 8-Speed Gearing – Rapidfire shifting helps young riders tackle hills, paths and mixed terrain.\u003c\/li\u003e\n\u003cli data-section-id=\"1ptw946\" data-start=\"2062\" data-end=\"2168\"\u003eMechanical Disc Brakes – 160mm disc brakes provide reliable stopping power in wet or dry conditions.\u003c\/li\u003e\n\u003cli data-section-id=\"1jgxvwy\" data-start=\"2169\" data-end=\"2261\"\u003e26” Wheels – Stable and efficient for growing riders progressing towards larger bikes.\u003c\/li\u003e\n\u003cli data-section-id=\"8xquvf\" data-start=\"2262\" data-end=\"2385\"\u003eChild-Specific Fit – Junior-focused geometry, wide handlebars and adjustable controls support comfort and confidence.\u003c\/li\u003e\n\u003cli data-section-id=\"18yys6b\" data-start=\"2386\" data-end=\"2484\"\u003eWide Treaded Tyres – Added grip for urban routes, cycle paths and light off-road adventures.\u003c\/li\u003e\n\u003cli data-section-id=\"loh85p\" data-start=\"2485\" data-end=\"2609\"\u003eDesigned in Great Britain – Inspired by Sir Chris Hoy’s cycling expertise and built for the next generation of riders.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"32\" data-end=\"441\"\u003eThe \u003cstrong data-start=\"36\" data-end=\"66\"\u003eHOY Pentland 26\" Kids Bike\u003c\/strong\u003e is a lightweight, performance-focused children’s bike designed for older riders who are ready to ride further, faster and with more confidence. Recommended for children aged 9 years and above, with a minimum inside leg of 70cm and minimum height of 145cm \/ 4'9\", it is ideal for school runs, family rides, cycle paths, urban routes and light off-road adventures.\u003c\/p\u003e\n\u003cp data-start=\"443\" data-end=\"1001\"\u003eBuilt around a lightweight 6061 triple-butted aluminium frame with a full alloy fork, the HOY Pentland 26 is designed to give young riders a strong, responsive and easy-to-control bike as they progress. The 26” wheels, wide handlebars, internal cable routing and wide treaded tyres help deliver stability, grip and a clean, durable finish. Inspired by Sir Chris Hoy’s Olympic-winning cycling experience, the Pentland range is built around child-specific geometry, lightweight handling and real-world rideability. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1003\" data-end=\"1701\"\u003eFor dependable performance across varied terrain, the HOY Pentland 26\" Kids Bike features Shimano 8-speed Rapidfire gearing, a 32T chainring and an 11-32T cassette, giving growing riders the range they need for climbs, descents and longer routes. Tektro mechanical disc brakes with 160mm rotors provide confident stopping power in changing conditions, while the custom HOY Junior saddle and quick-release seatpost clamp allow easy comfort adjustments as your child grows. Whether they are building independence, riding with friends or joining bigger family adventures, the HOY Pentland 26 is built to make cycling lighter, safer and more enjoyable. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"HOY","offers":[{"title":"Stealth Black","offer_id":57323754258809,"sku":"HOYPEN26B","price":499.99,"currency_code":"GBP","in_stock":true},{"title":"Titanium Silver","offer_id":57323761435001,"sku":"HOYPEN26S","price":499.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0724\/0558\/2100\/files\/HOY_45.jpg?v=1779548085"},{"product_id":"hoy-toddler-bike-helmet","title":"HOY Toddler Bike Helmet","description":"\u003ch3 data-section-id=\"ycgkk5\" data-start=\"1304\" data-end=\"1320\"\u003eKey Benefits\u003c\/h3\u003e\n\u003cul data-start=\"1322\" data-end=\"1976\"\u003e\n\u003cli data-section-id=\"1d3j3kc\" data-start=\"1322\" data-end=\"1405\"\u003eDesigned for Young Riders – Ideal for toddlers and children learning to ride.\u003c\/li\u003e\n\u003cli data-section-id=\"k0ntcv\" data-start=\"1406\" data-end=\"1490\"\u003eLightweight EPS Protection – Helps protect little heads without feeling bulky.\u003c\/li\u003e\n\u003cli data-section-id=\"lpklzm\" data-start=\"1491\" data-end=\"1574\"\u003eComfortable Internal Padding – Keeps the helmet snug and secure during rides.\u003c\/li\u003e\n\u003cli data-section-id=\"qik10d\" data-start=\"1575\" data-end=\"1654\"\u003eAdjustable Fit System – Adjustable head strap helps achieve a secure fit.\u003c\/li\u003e\n\u003cli data-section-id=\"1fzdg04\" data-start=\"1655\" data-end=\"1727\"\u003eQuick-Release Buckle – Makes the helmet easy to fasten and remove.\u003c\/li\u003e\n\u003cli data-section-id=\"1y5vdx1\" data-start=\"1728\" data-end=\"1797\"\u003eFour Ventilation Vents – Helps keep children cool while riding.\u003c\/li\u003e\n\u003cli data-section-id=\"p09loe\" data-start=\"1798\" data-end=\"1887\"\u003e48–52cm Head Size – Suitable for young riders within this head circumference range.\u003c\/li\u003e\n\u003cli data-section-id=\"1q6wkgf\" data-start=\"1888\" data-end=\"1976\"\u003ePairs with HOY Weee! – Designed as a perfect match for the HOY Weee! Balance Bike.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"29\" data-end=\"423\"\u003eThe \u003cstrong data-start=\"33\" data-end=\"60\"\u003eHOY Toddler Bike Helmet\u003c\/strong\u003e is designed to help young riders stay protected and comfortable as they build confidence on their first cycling adventures. Ideal for toddlers and young children learning to ride, it is a perfect match for the HOY Weee! Balance Bike and gives little cyclists reliable head protection for park rides, pavement practice, family outings and everyday adventures.\u003c\/p\u003e\n\u003cp data-start=\"425\" data-end=\"914\"\u003eBuilt with a lightweight EPS foam inner and comfortable internal padding, the HOY Toddler Helmet is designed to keep little heads snug and secure without feeling heavy or restrictive. The adjustable head strap and quick-release buckle make it easy to achieve a secure fit, while the 48–52cm head circumference range is suitable for young riders as they grow. Four ventilation vents help keep children cool during active rides and outdoor play. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"916\" data-end=\"1302\"\u003eFinished with clean HOY branding and available in bright child-friendly colours, this toddler cycling helmet combines safety, comfort and style in a simple, easy-to-use design. Whether your child is gliding on a balance bike, learning to pedal or enjoying their first cycling adventures, the HOY Toddler Bike Helmet is a practical essential for helping them ride safely and confidently.\u003c\/p\u003e","brand":"HOY","offers":[{"title":"Red","offer_id":57323767366009,"sku":"HOYHELMT02","price":24.99,"currency_code":"GBP","in_stock":true},{"title":"Blue","offer_id":57323767398777,"sku":"HOYHELMT01","price":24.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0724\/0558\/2100\/files\/HOY_65.jpg?v=1779548657"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0724\/0558\/2100\/collections\/WEB_IMAGE-BRAND_LOGO.jpg?v=1779543434","url":"https:\/\/northsports.co.uk\/collections\/hoy.oembed","provider":"North Sports","version":"1.0","type":"link"}